TORONTO - NADbank Inc. (Newspaper Audience Databank) has today released product, retail shopping, and lifestyle data from the 2009 Study. The 2009 NADbank Readership Study was released on March 17, 2010 and provides members with access to readership results for 81 Canadian daily newspapers and 2 Detroit dailies in 53 urban markets across Canada. Also available is readership data for 60 community newspapers in 33 markets. The additional data released today supplements the readership data available in the 2009 NADbank Study.

With this release, product, retail shopping and lifestyle data is available for 22 markets. More than 32,318 Canadian adults 18 years and older were surveyed. Extensive information was collected on 31different product categories ranging from alcoholic beverage consumption to pleasure and business travel. In addition, the report covers 21 different shopping categories, ranging from automotive services and supplies to shopping malls. With this 2009 Study release, additional Canadian adult lifestyle behaviour data is available.

The following are highlights from the study:

Pet Ownership

•  42% or over 2.4 million households in full sample markets1 own a pet and these households spent an average of $687 in the past year on them. In the Toronto EMA 2 43% of households own a pet and in the Montréal EMA 3 40%.

Customer Reward/Loyalty Programs

• 75% or over 8.8 million adults 18+ in full sample markets1 currently belong to a customer rewards program. In the Toronto EMA 2 79% of adults belong to a customer rewards program and in Montréal EMA3 70%.

Eye Care

• Of adults 18+ in full sample markets1 who said that they purchased eye care in the past two years; 83% or 5.1 million adults purchased prescription glasses, 27% or 1.7 million purchased contact lenses and 5% or 318 thousand had elective laser surgery. Of the 5% who had laser
  surgery 57% were female and 43% were male.

Lottery Tickets

• Of adults 18+ in full sample markets1 who said that they purchased lottery tickets in a typical month 36% or 2.6 million purchased instant win tickets, 60% or 4.3 million purchased draw tickets, 5% or 371 thousand purchased sports tickets and 17% or 1.2 million purchased charity tickets. Males tend to purchase more draw and sports tickets where as females purchase more instant win and charity tickets.

Please see the attachment below for more details

For more information, please contact:

Anne Crassweller
President
NADbank Inc.
Phone: (416) 923-4502
E-mail: acrassweller@nadbank.com

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