2010 Supplementary Report

The 2010 NADbank Supplementary database contains 31 Daily Newspapers in 7 Markets (Toronto, Montréal, Vancouver, Ottawa-Gatineau, Calgary, Edmonton and Halifax) from data collected in the 2010 Fieldwork.

New questions to the 2010 telephone questionnaire:

  1. Newspaper website and portals
  • Visited or accessed newspaper/hub website yesterday, in past month
  1.   Number of times, either at home or elsewhere, visited or accessed newspaper website in past seven days
  •   Number of times in total visited or accessed newspaper website yesterday
  •   Amount of time spent visiting or accessing newspaper website yesterday
  1.  Method of accessing newspaper website. On the occasions when visiting a newspaper website
  •   Always use a computer
  •   Always use a smartphone
  •   Use both methods from time to time

Change:

  • Access to the Internet changed from past three months to past month