Readership Highlights - Readership
 

 

 

 

 

Saturday and Sunday Readership: Weekend readership varies by market and day. On Saturday readership levels tend to be similar to weekday readership. A number of markets do not publish on Sundays papers which impacts Sunday readership levels for their markets.

Readership by Age: Paid, Free, and Online Editions: Free daily and online readers tend to have a higher composition of 18 to 34 year old readers.

Average Time Spent with Daily Newspapers: Readers of the printed editions of dailies spend more time with their paper than online readers.

Montréal Readership by Platform: Since 2000 readership in most markets remains unchanged however, how readers access their newspaper has.