Readership Highlights - Online

 
   

 
 

 

 

Over the past several years, daily newspapers have capitalized on the growth of the Internet to build readership of their online products; readership of online editions of daily newspapers grew by 13% since 2007, 19% of adults read a daily newspaper on the Internet in the past week. Many adults read both printed and online editions; however, 4% of adults read only online editions. The total reach of Canadian adults through printed and online editions of daily newspapers is 77% each week.

Access of "Hub" Websites: CanWest publishes Canada.com, Quebecor, Canoe.ca and Cyberpresse.ca is the website for the Gesca newspapers.

Top 12 Markets by Reach: Ottawa-Gatineau has the highest online readership in the top 10 markets, followed by Toronto then Kitchener. For all markets, the highest online readership is Halifax followed by North Bay then St. John’s.