NEWSPAPERS REMAIN AN IMPORTANT RESOURCE FOR CANADIANS

Once again, daily newspapers have demonstrated their value to Canadians. Despite constant rumours of their imminent demise, newspapers continue to be a relevant source for news and information across Canada. Over three-quarters (77% - 14.7 million) of adults living in markets where a daily newspaper is available read either a printed or online edition each week.

 NADbank 2009 Study provides members with access to readership results for 81 Canadian daily newspapers and 2 Detroit newspapers in 53 markets across Canada. Also available is readership information for 60 community newspapers in 33 markets. Including resident markets and extended areas, NADbank Study captures the readership habits of 72% of Canadian adults.

 Other Highlights

Additional Highlight Charts
 

Click on the 2009 Overview of Results - All Charts below to view and print the Powerpoint presentation of all the charts.

_{For definitions used in the charts please refer to the Quick Glossary.}