Weekly readership has remained stable indicating that daily newspapers continue to be a relevant source of news and information for Canadians. Almost three quarters of Canadians adults 18+, read a printed edition of a daily newspaper each week. The NADbank 2008 Study indicates that daily newspaper readership remains stable in the top 19 markets across Canada. Total number of readers in the top 19 markets compared to 2007 NADbank Study remains relatively unchanged.

NADbank 2008 Study provides members with access to readership results for 80 Canadian daily newspapers and 2 Detroit dailies in 54 urban markets across Canada. Also available is readership data for 58 community newspapers in 33 markets.

Other Highlights

Additional Highlight Charts
 

Click on the 2008 Overview of Results - All Charts below to view and print the Powerpoint presentation of all the charts.

_{For definitions used in the charts please refer to the Quick Glossary.}