Newpaper readership, other media usage and demographic information is gathered during a telephone interview with adults 18 and over.

The following information was collected during the interview:

• Readership of daily newspaper, local and non-resident
• Readership of online editions of individual newspapers
• Readership of community newspapers are asked at the request of the member newspaper
• Readership of TV Magazine publications
• Radio listening, TV viewing, Internet usage and Magazine reading habits
• Media Reliance (readership-only markets)
• Time spent reading, listening and viewing (Newspapers, online newspapers, Radio, TV)
• Frequency of reading
• Method of receipt
• Qualitative questions on general content readership
• Public Transit Usage
• Demographic information about the respondent and the household

Click on the link below to view a complete master version of the Telephone Questionnaire.