NADbank Study
The NADbank 2008 Study provides newspaper readership data for 82 daily newspapers in 54 markets and 58 community newspapers in 33 markets across Canada.
The NADbank 2008 Study provides newspaper readership data for 82 daily newspapers in 54 markets and 58 community newspapers in 33 markets across Canada.
Product/Retail/Lifestyle Categories
The NADbank Study contains a wealth of data on demographics, media habits, product usage and ownership, service usage and lifestyle for 22 urban markets. This comprehensive data can be used to assist marketers with market analysis, building and targeting customer profiles for planning and executing effective advertising campaigns.
Extensive retail purchasing data is measured at the market level. Each questionnaire is tailored by market in order to allow local retailers to be measured. Retail shopping categories include data on stores where an item has been purchased and the amount spent on purchases in the category.
Click below to view the product/retail/lifestyle questions from the study.
| Attachment | Size |
|---|---|
| Product, Retail, and Lifestyle categories - All | 817.5 KB |
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