The NADbank Study contains a wealth of data on demographics, media habits, product usage and ownership, service usage and lifestyle for 21 urban markets. This comprehensive data can be used to assist marketers with market analysis, building and targeting customer profiles for planning and executing effective advertising campaigns.

Extensive retail purchasing data is measured at the market level. Each questionnaire is tailored by market in order to allow local retailers to be measured. Retail shopping categories include data on stores where an item has been purchased and the amount spent on purchases in the category.