NADbank is much more than a newspaper readership study.

A product mail-back questionnaire was used to gather comprehensive data from across the country. This year the product survey was conducted in 22 urban markets across Canada, including three new product markets, Fredericton, Moncton and Saint John - more than 28,000 adults, 18 years and older responded.

In the NADbank 2008 Study, the product/retail/lifestyle questionnaire has two new questions and three additions to existing questions. Data will be available for full sample readership-product markets with the 2008 Study and for blended sample markets in the 2009 Study.

New questions are:

• Online purchases/transactions – made a purchase from amazon.ca, canadiantire.ca, chapters.indigo.ca, expedia.ca, futureshop.ca, hbc.com, sears.ca, or any other Canadian website in the past year.
• Roadside Assistance Program – Household currently has a roadside assistance program

Additions to existing questions are:

• Daily newspaper (online version) was added to time spent with media in the past 12 months
• Weather and Online social networks (e.g. Facebook) were added to Websites accessed in the past month
• Accessories, Sports equipment, Fitness clubs, and Entertainment/restaurants were added to Use of Flyers and Inserts

In addition, extensive information was collected on 27 different product categories, ranging from alcoholic beverage consumption and preferences to travel frequency, destination, and spending, for both business and pleasure. The data covers 21 different shopping categories, ranging from automotive services & supplies to shopping malls.

Click below to view the categories measured in 2008:

Click on the link below to view a complete master version of the Mail-Back Questionnaire