The NADbank 2009 Product/Retail/Lifestyle data will be released in May 2010.

NADbank is much more than a newspaper readership study.

A product mail-back questionnaire was used to gather comprehensive data from across the country. This year the product survey was conducted in 22 urban markets across Canada, including three new product markets, Fredericton, Moncton and Saint John - more than 28,000 adults, 18 years and older responded.

In the NADbank 2008 Study, the product/retail/lifestyle questionnaire has two new questions and three additions to existing questions. Data will be available for full sample readership-product markets with the 2008 Study and for blended sample markets in the 2009 Study.

 Changed:

•  The column headings for "Websites Accessed" from "None, 1-10, 11+" to "Daily, Weekly, Monthly"
• The column in "Customer Reward/Loyalty Programs" to two columns: "Collected" and "Redeemed"
• “Prescription eyeglasses/contacts” category heading changed to “Eye Care”. Also added type of eye care bought in past 2 years: Prescription eye glasses”, “Contact lenses”, and “Laser eye surgery (elective)”

Added:

•  “Type of Engine” category added to vehicle ownership question
•  “Discount supermarkets” and “SuperCentres” added to “Type of Grocery Store” question
•  “Online daily newspaper classifieds” added to “Websites Accessed” question
•  “Playing an Instrument” added to “Hobbies” question
•  “Practicing a Martial Art” added to “Individual & Team Sports” question
•  “Yes/No” added to “Online Purchases/Transactions” question
• a "Pet" category with "yes/no" and "amount spent" questions
• a "yesterday" column to "Personally Accessed the Internet" question
•  "Satellite radio" to “Home Entertainment Items" question (currently have and likely to buy in the next 12 months)

In addition, extensive information was collected on 27 different product categories, ranging from alcoholic beverage consumption and preferences to travel frequency, destination, and spending, for both business and pleasure. The data covers 21 different shopping categories, ranging from automotive services & supplies to shopping malls.

Click below to view the categories measured in 2009:

Click on the link below to view a complete master version of the Mail-Back Questionnaire