The NADbank 2010 Product/Retail/Lifestyle data will be released in May 2011.

NADbank is much more than a newspaper readership study.

A product mail-back questionnaire was used to gather comprehensive data from across the country. This year the product survey was conducted in 21 urban markets across Canada.

In addition, extensive information was collected on 27 different product categories, ranging from alcoholic beverage consumption and preferences to travel frequency, destination, and spending, for both business and pleasure. The data covers 21 different shopping categories, ranging from automotive services & supplies to shopping malls.

Click on the link below to view a complete master version of the Mail-Back Questionnaire