The NADbank 2009 Study provides newspaper readership data for 83 daily newspapers in 53 markets and 60 community newspapers in 33 markets across Canada. Of the 53 markets included in the 2009 NADbank database, 17 are readership-only markets measured in 2007 and 2008, 22 are readership-product markets and 14 are readership-only markets measured in 2009.

Both telephone and product/retail/lifestyle questionnaires have been updated to reflect changes in the local market environment along with minor improvements in the layout. The telephone survey remains unchanged from 2008.

The product/retail/lifestyle questionnaire has two new questions and five additions to existing questions, all of which are listed below. Data will be available for full sample readership-product markets in the 2008 study and for blended sample markets in the 2009 study.

New questions

• "Type of engine" category added to "Vehicle ownership" question
• Added a "Pet" category with "yes/no" and "amount spent" questions

Additions to existing questions

• "Discount supermarkets" and "SuperCentres" added to "Type of grocery store" question
• "Online daily newspaper classifieds" added to "Websites accessed" question
• "Playing an instrument" added to "Hobbies" question
• "Practicing a Martial Art" added to "Individual & team sports" question
• "Yes/No" added to "Online purchases/transactions" question
• See detailed changes in the Resource Centre section of the NADbank website