NADbank Study

The NADbank 2009 Study provides newspaper readership data for 83 daily newspapers in 53 markets and 60 community newspapers in 33 markets across Canada.
The NADbank 2009 Study provides newspaper readership data for 83 daily newspapers in 53 markets and 60 community newspapers in 33 markets across Canada. Of the 53 markets included in the 2009 NADbank database, 17 are readership-only markets measured in 2007 and 2008, 22 are readership-product markets and 14 are readership-only markets measured in 2009.
Both telephone and product/retail/lifestyle questionnaires have been updated to reflect changes in the local market environment along with minor improvements in the layout. The telephone survey remains unchanged from 2008.
The product/retail/lifestyle questionnaire has two new questions and five additions to existing questions, all of which are listed below. Data will be available for full sample readership-product markets in the 2008 study and for blended sample markets in the 2009 study.
New questions
Additions to existing questions