The NADbank 2008 Study provides newspaper readership data for 82 daily newspapers in 54 markets and 58 community newspapers in 33 markets across Canada. Of the 54 markets included in the 2008 NADbank database, 21 are readership-only markets measured in 2006 and 2007, 22 are readership-product markets and 11 are readership-only markets measured in 2008.

Both telephone and product/retail/lifestyle questionnaires have been updated to reflect changes in the local market environment along with minor improvements in the layout. The telephone survey remains unchanged from 2007 with one question removed: Involvement in buying/leasing products or services for your business. A similar business influence question is available in the 2008 mail-back questionnaire.

The product/retail/lifestyle questionnaire has two new questions and three additions to existing questions, all of which are listed below. Data will be available for full sample readership-product markets in the 2008 study and for blended sample markets in the 2009 study.