How to read an E-TAB

What’s in a Cross Tab?

Newbury Readership E-Tabs | Adults 18+

Etabs Table

How to Read:

Sample Size 233 respondents in the Newbury CA.
Total (projected population) The 233 respondents sampled represent the projected population of
75,300 adults 18+.
Population Base 29,400 (39%) Newbury adults 18+ read the Newbury Times yesterday
Vert %/%Col Of all those who read the Newbury Times yesterday, 51.1% were male.
Horz%/%Row 41.2% of males in Newbury read the Newbury Times yesterday.
Average 45 is the average age of all Newbury adults who read at least 1 of the past M-F issues of the Newbury Times.