Quick Coding Tips

Caution When Using Any Newspaper Summary Code

When combining several newspapers in a market, build the code by combining each newspaper using the “or” function rather than coding Any Newspaper “and not” newspaper A. When using “and not” readers who have read newspaper A are removed, but those readers might also be readers of newspaper B. Combining papers using the “or” function ensures that you are removing only those readers who are exclusive readers of newspaper A.

The Correct Way to Remove a Paper from the Market:

“Newspaper B” OR “newspaper C” OR “newspaper D” OR “newspaper E” OR “newspaper F” OR “newspaper G” OR “newspaper H”

 
The Incorrect Way to Remove a Paper from the Market

“Any Newspaper” AND NOT “newspaper A”

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