The NADbank Press Section is the online "press centre" for NADbank Inc.  This section includes NADbank Press Releases, and recent reports for the press.

Latest NADbank Press Release

For Immediate Release September 28, 2011
READERSHIP OF CANADIAN DAILY NEWSPAPERS REMAINS STRONG

TORONTO - NADbank Inc. (Newspaper Audience Databank) today announces the release of
the 2010/11 NADbank Fall Readership Study. This release includes readership data from the fall of 2010 and the spring of 2011 for the million-plus markets: Toronto, Montréal, Vancouver, Ottawa-Gatineau, Calgary, Edmonton, as well as Halifax.

The results of this study confirm that daily newspapers continue to be a vital source of news, information and entertainment for consumers in seven of Canada’s largest and most competitive markets. The readership of daily newspapers both for printed and online editions remains stable in all these markets. 

In Toronto 75% of adults 18+ read either a printed or online edition of a daily newspaper each week. Readership results for other markets are 77% in Montréal, 81% in Vancouver, 79% in Ottawa-Gatineau, 77% in Calgary, and 76% in Edmonton. Online readership is highest in Ottawa-Gatineau (27%) followed by Toronto (26%) and Calgary (25%). 

Read Full PDF Version of the Press Release

For more information, please contact:

Anne Crassweller
President
acrassweller@nadbank.com
(416) 923-4502

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Previous Press Releases/Presentations

 September 23rd, 2011:Single-Source Data for Printed Newspapers and Websites Readership Now Available