The NADbank Press Section is the online "press centre" for NADbank Inc.  This section includes NADbank Press Releases, and recent reports for the press.

Latest NADbank Press Release

FOR IMMEDIATE RELEASE: September 23, 2009
 

READERSHIP OF CANADIAN DAILY NEWSPAPERS REMAINS STRONG; NEW DATA FOR THE TOP SIX CANADIAN MARKETS CONFIRMS THAT 77% OF ADULTS READ A DAILY NEWSPAPER OVER THE PAST WEEK.

TORONTO - NADbank Inc. (Newspaper Audience Databank) today announces the release of the 2008/09 NADbank Readership Study for selected markets. This release includes readership data from the Fall of 2008 and the Spring of 2009 for Toronto, Ottawa-Gatineau, Montréal, Calgary, Edmonton and Vancouver.

A 10% increase in weekly online readership in the six markets measured contributes to an overall increase in total weekly readership. These results confirm that daily newspapers continue to be a vital source of news, information and entertainment for consumers in six of Canada’s largest and most competitive markets. The readership of daily newspapers (printed edition) remains stable in all six markets.

In Toronto 75% of adults 18+ read either a printed or online edition of a daily newspaper; 77% in Montréal, 78% in Vancouver, 80% in Ottawa-Gatineau, 79% in Calgary, and 79% in Edmonton. Readership online continues to grow with the highest weekly reach in Ottawa-Gatineau (28%), Toronto (25%) and Calgary (22%).

Today’s release provides members with access to new readership results for 29 Canadian daily newspapers. The full Study, NADbank 2008, provides readership for 82 Canadian daily newspapers and 2 Detroit dailies in 54 urban markets across Canada. Also available are readership data for 57 community newspapers in 33 markets and product/retail/lifestyle information in 22 markets.

Click on the attachment below for six tables that contain readership details for each market with updated data.

NADbank is the principal research arm of the Canadian Daily Newspapers industry and a tri-partite organization whose membership is comprised of daily newspapers, advertising agencies, media companies and advertisers. NADbank conducts annual readership, product, retail and lifestyle category studies in urban markets across Canada.

For more information, please contact:

Anne Crassweller
President
acrassweller@nadbank.com
(416) 923-4502

Published in the News

For links to additional articles click here!

Previous Press Releases/Presentations