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Who is Online? A Profile of Canadian Internet Users
With the Internet being an important part of our daily lives, it is hard to ignore the growing reach and importance of this medium. The NADbank Study is a reliable source for users looking for information on the online population.
78% of Population for markets surveyed in NADbank 2007 used the Internet over the past three months.
Profile of Online Users
| Key Demographic Profile | Overall Population | Internet Users |
| Average Age | 45 | 41 |
| Average Personal Income | $41K | $44k |
| % Males | 49% | 50% |
| % University Graduates | 32% | 38% |
| % Managers & Professionals | 18% | 21% |
| % Blue Collar Workers | 14% | 13% |
| % Students | 8% | 10% |
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