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Canadian Internet Project Findings supports NADbank Study
A recent release by the Canadian Internet Project (CIP) provided insights on the behaviour and attitudes of both user and non-users of the Internet in Canada. The study explored the economic, cultural and social implications of the Internet medium in Canada.
Both NADbank and the Canadian Internet Project studies show the same demographic profile of the average Internet user in Canada.
Internet Penetration For Selected Demographics
| Key Demographics | NADbank | CIPP |
| Adults 18+ | 78% | 76% |
| Gender | ||
| Male | 80% | 80% |
| Female | 75% | 77% |
| Age Groups | ||
| 18-24 | 95% | 94% |
| 25-34 | 92% | 89% |
| 35-44 | 86% | 86% |
| 45-55 | 81% | 81% |
| 56-64 | 71% | 67% |
| 65+ | 38% | 45% |
| Employment Status | ||
| Full Time Employees | 88% | 87% |
| Retired | 43% | 47% |
| Education | ||
| High School Graduate or Less | 58% | 67% |
| University Graduate Plus | 92% | 90% |
The above results highlight the value that members receive from the ongoing availability of in-depth Internet data, as well as daily newspaper information. The NADbank Study has a wealth of information about Internet users; their online newspaper readership, media habits and shopping behaviour.
For more information on the NADbank Study check the NADbank Study Guide Complete details on the Canadian Internet Project Study is available at the CIP Website.Related Articles:
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