November 2011 - Research Newsletter

Inside This Issue 

Understanding the NADbank Sampling Process

The most frequently asked question regarding the NADbank Study methodology is about sampling. It is necessary to ensure that completed interviews are representative of the markets being measured. This ensures that the results from the samples represent the different characteristics of the markets being measured. Careful planning is essential. [Read more]

NADbank's Website Adds New Share Content Feature

New buttons have been added to the NADbank website allowing you to share, email and bookmark content. You can share NADbank pages and articles using a number of services that include Facebook, Twitter, Delicious, Digg and more.  [Read more]

Research Updates

Nielsen IMS Launches New Features in Clear Decisions
Nielsen IMS announces the release of Clear Decisions Phase 3 which will offer new/enhanced features. These new/enhanced features are Split Mode, Trend, Media Qualities, Bull’s Eye, Advanced Story Finder, Cut, Copy, Paste, Improved Reporting and Excel Output and Project Update feature. For more details visit the Nielsen IMS website.

Telmar Harris Concludes Beta Testing of NADbank Integrated Software Tool
Telmar Harris has just concluded an internal beta test of its enhanced and modified reach/frequency tool that will allow planners to look at the brand footprint for newspaper campaigns. More details will be provided before the tool is formally launched.

 

Research Newsletter Contacts:

Donald Williams-dwilliams@nadbank.com |Amy Leung- aleung@nadbank.com

 

 

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