NADbank to test telephone questionnaire options

The Roadmap Committee will test two alternative telephone questionnaires next year. The two test designs will be compared to the current questionnaire. The reason for the test is to consider options that:

• Reduce the time spent with the respondent
• Ensure that the flow of questions is sensible and easy for respondents to follow
• Better incorporation of both print and online product

The current questionnaire, developed for a few printed newspapers per market, has become cumbersome and the questionnaire flow confusing for the respondents. Read More

Words as powerful as pictures  

Most market research reports will use charts and/or tables to convey information to readers. While these may be suitable in most cases, there are alternatives that can be as powerful. In cases where a large amount of information is required to convey several points, choosing to use a graph can pose a challenge. Read More

NADbank 2009 Mail-Back Questionnaire Revisions

A committee was put together to examine the current product questionnaire. There are 12 members of the committee representing member newspaper and advertising agencies. The main objective of this group was to review the questionnaire for flow and ensure that the content is relevant to members. The committee recommended several changes that were incorporated with suggestions from TNS Canadian Facts. Read More

Webinars to be available on NADbank.com

Starting this fall, NADbank will be offering a series of webinars. These webinars will cover a range of topics related to the NADbank Study. Members who are looking to increase their knowledge and understanding will hopefully find these webinars a valuable investment of their time – and they are absolutely free.

Upcoming Events

• May 20-22 2009: Join the Canadian Newspaper Association and the CCNA/Community Media Canada at their third annual joint conference in Montréal. The date is set for May 20 - 22 2009 at the Centre Sheraton Hotel in Montréal. Read More