Data in the Edmonton CMA for Metro and 24 hours was not included in the 2008 study as measurement for both newspapers began in fall 2007. Since Edmonton is a rolling sample market (Two-years combined: 2008 data reflects fieldwork periods from 2007 and 2008), for a newspaper to be included in a full release, it must be measured in all fieldwork periods. The data for these papers will be available with the release of the 2009 Study in March 2010.
Please note that an interim release was produced for Edmonton (Fall 2007 and Spring 2008 combined) that included readership data for 24 hours and Metro. This represents the most recent data available for these papers.

For an up to date list of all the papers included in the current NADbank Study visit Markets and Papers.