NADbank Research Newsletter - March 2009

Inside this Issue

  • Upcoming 2008 NADbank Study Product Release
  • Metro and 24 hours in the Edmonton CMA
  • Importance of the Margin of Error

Upcoming 2008 NADbank Study Product Release

NADbank is preparing for the release of the retail/lifestyle/product data for the 22 readership/product markets measured in the 2008 NADbank Study.  Read More >

2008 Study Final Telephone Response Rates

Click here to view the final telephone response rates from the 2008 NADbank Study.

Metro and 24 hours in the Edmonton CMA

The data for Metro and 24 hours in the Edmonton CMA was not included in the 2008 Study. Data for these papers will be available with the release of the 2009 NADbank Study. Read More>

Importance of the Margin of Error

There are two important statistics associated with survey results based on a random sample – the margin of error and confidence levels. It is important to understand the relevance of both when interpreting survey results. Read More>