Comparison of Internet Users by Key Demographics

The 2009 NADbank study found that 83% of adults 18+ had accessed the internet over the past three months. Similarly, in 2009 the CIUS found that 80% of Canadians 16 years of age and older, or 21.7 million people, used the internet for personal reasons last year, which is up from 73% in 2007. Statistics Canada is the national statistical agency and is therefore recognized as the ‘gold standard’ for measuring the behaviours and lifestyles of Canadians. Given the comparable research findings to those of Statistics Canada, NADbank’s credibility as a reliable study has yet again been validated!

The NADbank study has a wide breadth of information which relates to internet users, in addition to print and online newspaper readership, media habits and leisure activities. As reinforced by the Statistics Canada data, NADbank continues to provide dependable data about the lives of Canadians.
 

Internet Penetration by Basic Demographic Groups
Comparison of NADbank 2009 and Statistics Canada Study
 

 * NADbank 2009 Base: All Markets
* Statistics Canada CISU Survey Base: Total Canada

Visit www.nadbank.com for more information on our study and for complete details on the Statistics Canada data visit www.statcan.gc.ca.

Snapshot of Canadian Internet Users

More than 8 out of 10 Canadians accessed the internet on a regular basis in 2009 – according to the data released by both Statistics Canada and NADbank, two independent surveys. Both surveys provide detailed information on internet usage for key demographic groups. According to both Statistics Canada (Canadian Internet Use Survey – CIUS) and NADbank, accessing the internet continues to be among the most regular activities that Canadians perform on a daily basis.

Who is Online?

Internet User Profile

 Source: NADbank 2009