Snapshot of Canadian Internet Users

More than 8 out of 10 Canadians accessed the internet on a regular basis in 2009 – according to the data released by both Statistics Canada and NADbank, two independent surveys. Both surveys provide detailed information on internet usage for key demographic groups. According to both Statistics Canada (Canadian Internet Use Survey – CIUS) and NADbank, accessing the internet continues to be among the most regular activities that Canadians perform on a daily basis.

Who is Online?

Internet User Profile

	Population	Internet Users
Average Age	45	42
Average Personal Income	$46K	$49K
% who are University Graduates	35	39
% who are Senior Managers and Professionals	19	21
% who have Blue Collar Occupations	13	12
% who are students	8	9

Source: NADbank 2009

Comparison of Internet Users by Key Demographics

The 2009 NADbank study found that 83% of adults 18+ had accessed the internet over the past three months. Similarly, in 2009 the CIUS found that 80% of Canadians 16 years of age and older, or 21.7 million people, used the internet for personal reasons last year, which is up from 73% in 2007.

Statistics Canada is the national statistical agency and is therefore recognized as the ‘gold standard’ for measuring the behaviours and lifestyles of Canadians. Given the comparable research findings to those of Statistics Canada, NADbank’s credibility as a reliable study has yet again been validated! Read More»