June 2010 - NADbank Research Newsletter

Inside this issue:

 Snapshot of Canadian Internet Users

More than 8 out of 10 Canadians accessed the internet on a regular basis in 2009 – according to the data released by both Statistics Canada and NADbank, two independent surveys. Both surveys provide detailed information on internet usage for key demographic groups.

According to both Statistics Canada (Canadian Internet Use Survey – CIUS) and NADbank, accessing the internet continues to be among the most regular activities that Canadians perform on a daily basis.Read More»

         

Comparison of Internet Users by Key Demographics

The 2009 NADbank study found that 83% of adults 18+ had accessed the internet over the past three months. Similarly, in 2009 the CIUS found that 80% of Canadians 16 years of age and older, or 21.7 million people, used the internet for personal reasons last year, which is up from 73% in 2007.

Statistics Canada is the national statistical agency and is therefore recognized as the ‘gold standard’ for measuring the behaviours and lifestyles of Canadians. Given the comparable research findings to those of Statistics Canada, NADbank’s credibility as a reliable study has yet again been validated! Read More»  

 

Content is King: How Newspapers Work

78% of Canadians read a newspaper every week. This figure reveals that newspapers continue to play a valuable role in the lives of Canadians. Truth be told, newspapers are no longer just about newsprint, but printed editions continue to be the most valued channel through which consumers engage with their news.

In 2009, NADbank found that 73% of Canadian adults read a daily newspaper each week. Furthermore, nearly 50% of adults read a newspaper daily. Read more »

Frequently Asked Questions

A new feature that will be appearing in each Research Newsletter is a section devoted to Frequently Asked Questions. This month, our FAQ covers: How to Read a Crosstab Table?  »

 

What are some of the things that NADbank is working on?

  1. The NADbank mail-back questionnaire provides valuable information on consumer lifestyle and retail shopping in 22 major markets across Canada. Every year the mail-back questionnaire is reviewed and necessary changes are made to reflect the local market environment. NADbank continues to work diligently through various subcommittees, to incorporate the changing consumer landscape.
  2. NADbank is currently working on its next quick reference guide. The next quick reference guide will handle how to analyze data within a year-to-year study.

Other quick reference guides available through NADbank are:

  • A Guide to Developing Proprietary Questions in NADbank Studies
  • Daily Newspaper and Research Terms
  • Margin of Error
  • NADbank Measuring Newspaper Readership Since 1986
  • Planning Using NADbank
  • Sample Size Guidelines
  • Understanding Averages
     

Upcoming Events

NADbank Training

  • Introduction Session Date
    Wednesday, July 7th (Toronto Office)
  • 2009 NADbank Study Product Update Dates
    Tuesday, July 27th, ( Eng. Webinar)
    Wednesday, August 25th, ( Eng. Webinar)
    Wednesday, September 14th ( Eng. Webinar)

For more information on NADbank training contact
mjohnston@nadbank.com.