Social Network Users: Who are they?

Social networking sites like Facebook, Twitter, and MySpace are increasing in popularity. This year’s Study included new data on Social Networking websites and the data shows that these sites are not exclusive to young adults: older adults are increasingly using these websites. This group of users is important for marketers and newspapers. To understand this group, there are some important questions to be answered:

• Who are they?
• What are their media and consumption habits?
• Are their lifestyle behaviours different?

Who are Social Network Users? See the chart below.

Related Articles:

• Online Not Just for Generation Y (General Newsletter - Spring 2009) 
• Who is Online? A Profile of Canadian Internet Users (Research Newsletter - September 2008)