NADbank 2010 Study Update

Telephone interviewing for the NADbank 2010 Fieldwork commenced on Tuesday, January 19th, in 26 markets, 20 readership-product markets and 6 readership-only markets (list of participating markets in the table below). Approximately 16,000 Canadians will be surveyed regarding their newspaper readership habits. In addition, local retail shopping, product category, and lifestyle data will be measured for the 20 readership/product markets.

Major Changes to NADbank 2010 - Market Related
  •  All readership-product markets are now being measured as half-sample markets
  • St. Catharines-Niagara and Kingston are not being surveyed in the 2010 fieldwork period.
  • In Cobourg/Port Hope, the resident newspaper is Northumberland Today (Port Hope Evening Guide and the Cobourg Daily Star, along with the Chronicle are now publish as a single daily newspaper called Northumberland Today)
 
List of Participating Markets in 2010
Readership-Product Readership Only
Halifax
St. John's NFLD
Moncton
Cobourg/Port Hope
Saint John
Peterborough
Fredericton
Owen Sound
Québec City
Brandon
Montréal CMA
Kamloops
Ottawa-Gatineau
 
Toronto
 
Hamilton
 
Guelph
 
Kitchener
 
London
 
Windsor
 
Winnipeg
 
Saskatoon
 
Regina
 
Edmonton
 
Calgary
 
Vancouver
 
Victoria
 
 
 
 
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