Inside this issue:

                                        NADbank 2010 Study Update
                                        NADbank Fieldwork Summary
                                        Impact of Non-Publishing Days
                                        Website Front Page - New Look

NADbank 2010 Study Update

A new year means a new study; fieldwork for the 2010 Study commenced on January 19th. Click on the link to get an update on how many people NADbank will be surveying and the market related changes in this year’s study.  Read more >

NADbank Fieldwork Summary

The fieldwork for the 2009 NADbank Study is complete! Twenty-five of the thirty-six markets measured met or exceeded their 2009 completion targets. The 2010 Study fieldwork schedule has been revised to coincide with the Winter Olympics. Click to on the link to see a detailed breakdown of the 2009 fieldwork effort and the details of the 2010 Study fieldwork modifications.  Read more >

Impact of Non-Publishing Days

The readership model used in the NADbank survey is based on respondent recall of title-specific readership over the seven days prior to the interview day. Operationally, this means that for the model to return a true measure, all newspapers in any measured market must have followed their regular weekly publishing schedule over the seven days prior to the day of the interview.  Read more >

Website Front Page - New Look

We have made improvements to the NADbank website! Our new layout for the front page is simplified and better organized to help our members find what they’re looking for quickly! To read more about the changes and to see a before and after picture, click on the link below.  Read more >