January 2009 - NADbank Research Newsletter

NADbank 2009 Study 

Telephone Interviewing for the NADbank 2009 Study started on Tuesday, January 20th, in 22 readership/product markets and 14 readership-only markets. Approximately 26,000 Canadians will be surveyed regarding their newspaper readership habits. Read More

 

Inside This Issue

Fieldwork Updates

  • NADbank 2008 Fieldwork completed on December 20, 2008
  • NADbank 2009 Spring Wave of Interviewing runs January 20 to June 20, 2008
  • Fall Wave of Interviewing runs September 15 to December 26, 2008
     

Time Spent Data Updated

Time spent on the Internet has increased over the last couple years. To reflect this change, NADbank has revised the coding ranges for the amount of time spent on the Internet in the past week question in the Telephone questionnaire. Read More

NADbank Forms Another Partnership

NADbank has formed a partnership with Media Marketing Inc. (Immediate). With the launch of the 2008 Study, all newspaper members will receive a personalized PowerPoint presentation of top line data for their newspaper. Read More