New NADbank 2008 Study

On Wednesday March 25, 2009 NADbank will release the 2008 readership results. This release will provide NADbank’s members with access to readership and demographic data on 80 Canadian daily newspapers in 54 urban markets across Canada.

Software access will be available by 8:00 a.m. on the morning of the release through Telmar-Harris Media Systems and Nielsen IMS.

About the NADbank 2008 Readership Release

  • 14 Full Sample Markets
  • 8 Rolling Sample Markets
  • 32 Readership only markets
    • 11 Readership only markets measured in 2008
    • 6 Readership only markets measured in 2007
    • 15 Readership only markets measured in 2006
  • 58 Community newspapers in 33 markets
  • 38,524 respondents in NADbank 2008 database

 

Other Highlights

New Dailies

  • Full readership data for Metro and 24 hours in Calgary
  • Full readership data available for Metro in Halifax

Sub-Markets

  • Gatineau submarket available in Ottawa-Gatineau CMA
  • New Halifax EMA – Halifax CMA and the balance of Nova Scotia (not covered by the readership markets Truro, New Glasgow, and Cape Breton)

Full Sample

  • Halifax measured as a full-sample market

Newspaper market changes

  • The National Post has reduced or eliminated its print product in several markets across Canada. In Winnipeg, Saskatoon and Regina the National Post was measured on Saturday and online, and in Halifax, Fredericton, Moncton and Saint John it was measured online only.
  • Cobourg Daily Star, Port Hope Evening Guide, and Northumberland Weekly is no longer available as of the 2008 Study

Click here to view the 2008 Study Markets and Sample Sizes.