NADbank to Release NEW 2008 Readership Results 

On Wednesday March 25, 2009 NADbank will release the 2008 readership results. This release will provide NADbank’s members with access to readership and demographic data.  Read More »

NADbank 2008 Markets and Sample Sizes

Click here to view a the 2008 total sample size in your market.

Comparing NADbank Studies

Although there are no hard and fast rules when comparing NADbank Studies, there are a number of important factors to take into consideration. Usually it comes down to using incidence or number of readers or both. The key question is whether the chosen metric provides adequate information. Read more »

Quick Coding Tips

Software access to the NADbank database offers users the flexibility to analyze the data is different ways. In the case of grouping several newspapers and excluding a specific newspaper in a market, there is potential room for error. Read More »