Using the NADbank Data

Trending purposes

Year to year changes are important to marketers but long term trends can provide the “bigger picture”. Trending data can reveal the direction or potential changes in consumer behaviour. NADbank readership data goes back to 1986 and product data goes back to 1995.

Price for a House and Average Household Income will be used to demonstrate an easy way to identify long term direction or market changes.

The above chart shows that average household income has not kept pace with the increasing house prices. Between 2001 and 2008, average house prices increased by 69% compared to only 8% for average household income.

More Information on Real Estate Trends

1. Intent to purchase and first time home buyers
2. Number of households who plan to purchase a home in the upcoming year