NADbank Study Updates

Mail-Back Questionnaire Changes and Updates

The NADbank mail-back questionnaire provides valuable information on consumer lifestyle and retail shopping in 22 major markets across Canada. Every year the mail-back questionnaire is reviewed and necessary changes made to reflect the local market environment. Increasing fragmentation and the rise of the big box stores are changing the local retail environment. NADbank continues to work diligently through various subcommittees, to incorporate the changing consumer landscape.

NADbank 2009 Updates

Major Changes:

Question/Category Update/Changes
Website Accessed
  • Revised Frequency to [Daily |Weekly | Monthly]
  • Add online daily newspaper classifieds
Customer Reward Loyalty Programs Modified to Two columns “Collected” and “Redeemed”
Business Travel Change “Another City” to “Out of Town”
Financial Section Rearranged questions for clarity and also rearranged listing in each questions in each category (e.g. loans, insurance, investments )
Pet Category A "Pet" category with "yes/no" and "amount spent" questions

 

2010 Changes and Updates

  • All Readership-Product Markets have been moved to rolling half sample markets

Changes to the Telephone Questionnaire

  • The Technical Committee has approved a revised questionnaire. The new questionnaire incorporates a revised flow and new questions from the flow test that was conducted in the fall. This revised questionnaire ensures that the flow of questions is easy for respondents to follow and better incorporates online readership questions. In addition, a slight change in wording for online readership questions reflects the online environment. Read or viewed on the Internet will be replaced by visited or accessed. The frequency of visits or accessed to newspaper or hub websites have expanded to include:
    • Past Month
    • Yesterday
    • Number of times in the past seven days
  • New Question: A new question that allows users to profile how readers access newspaper content online has been added, options include computer, mobile smart-phone or both. As daily newspapers expand the range of options to allow users to access news on different platforms, NADbank will incorporate those new formats into the study.