2009 Fieldwork Update

As of week 31, 25,793 interviews have been completed. 19 of the 22 Readership/Product markets have met or are within 3 percent of their completion targets. Eleven of the 15 readership-only markets being measured have met or have exceeded their completion targets. Average interview length is 15.3 and range from a low of 8.9 minutes to a high of 17.4 minutes. A final update for the 2009 Fieldwork will be provided in the January 2010 Research Newsletter.

% of 2009 Target Achieved Readership/Product markets* Readership Only markets
105% or more 2 7
100 to 104% 7 6
98 to 99% 7 0
95 to 97% 7 2
90 to 94% 3 0
# of markets 26 15

* includes submarkets measured in 2009

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