Using the NADbank Data

Historical information is critical to understanding the present and future trends. NADbank has been measuring readership data since 1986 and product data since 1995! Click on the link to find out how to use NADbank data to find the “bigger picture” and story behind the data. Read More.

NADbank Study Updates

Every year the telephone and mail-back questionnaires are reviewed and necessary changes made to reflect the local market environment. This year, with the rise of big box stores there has been an increase in fragmentation and an overall change in the local retail environment. Click on the link to see what’s new to the telephone and product questionnaires this year! Read More.

NADbank 2009 Fieldwork Update

The final interviews are being collected for the 2009 NADbank Study. With only three weeks remaining, 19 out of the 22 markets are within 3% of their target. Click to on the link to see a detailed breakdown of the fieldwork effort. Read More.

Website updates

We are making improvements to the NADbank website. In January, a new layout for the front page will be implemented. This will make it easy to navigate, easy to find content within a couple of clicks and visually consistent.