Reaching Consumers

Notwithstanding the economic downturn, consumers will continue to be inundated by advertising messages. Marketers are looking for the most effective way to reach these consumers. Daily newspapers continue to be an effective medium for retailers looking to undertake either mass or targeted marketing campaigns during the December holiday season.

“Newspapers have broadened their reach by growing their audience’s news consumption from a print-only readership to an online edition, knowing that internet savvy users are sometimes only consuming news online.” Charles Buchwalter, VP Client Analytics, Nielsen/NetRatings

Recession Proof Sectors

  • Books
  • Movies
  • Cosmetics and Fragrances
     
Personally done in past year
Purchased Cosmetics and
Fragrances		 # of Books Purchased  # of Movies Attended
 $188 8 6

Source: NADbank 2007, All Markets Product, purchased/attended in the past year

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