Holiday Shopping: Are there opportunities for retailers?

Given the current economic climate, many consumers are apprehensive this year with regard to holiday spending. Some retail analysts are reluctant to make any predictions for this December’s retail spending. But most agree that an increasing number of consumers will be looking for deep discounts this year. Read More >

Reaching Consumers

Notwithstanding the economic downturn, consumers will continue to be inundated by advertising messages. Marketers are looking for the most effective way to reach these consumers. Daily newspapers continue to be an effective medium for retailers looking to undertake either mass or targeted marketing campaigns during the December holiday season. Read More >

Upcoming Events

• On February 2 and 3, 2009, BBM will hold its annual media conference in Toronto at the Toronto Marriott Eaton Centre Hotel. This year’s conference will focus on the latest audience measurement theories, practices and ideas. Anne Crassweller, President of NADbank will make a presentation on the NADbank Second Online Test, Between Random Samples and Online Panels: A review of four independent online surveys & NADbank’s telephone survey. Read More >