Key Changes/Additions to 2009 Mail-back Questionnaire

Changed:

• The column headings for "Websites Accessed" from "None, 1-10, 11+" to "Daily, Weekly, Monthly"
• The column in "Customer Reward/Loyalty Programs" to two columns: "Collected" and "Redeemed"
• “Prescription eyeglasses/contacts” category heading changed to “Eye Care”. Also added type of eye care bought in past 2 years: “Prescription eye glasses”, “Contact lenses”, and “Laser eye surgery (elective)”

Added:

• “Type of Engine” category added to vehicle ownership question
• “Discount supermarkets” and “SuperCentres” added to “Type of Grocery Store” question
• “Online daily newspaper classifieds” added to “Websites Accessed” question
• “Playing an Instrument” added to “Hobbies” question
• “Practicing a Martial Art” added to “Individual & Team Sports” question
• “Yes/No” added to “Online Purchases/Transactions” question
• Added a "Pet" category with "yes/no" and "amount spent" questions
• Added a "yesterday" column to "Personally Accessed the Internet" question
• Added "Satellite radio" to “Home Entertainment Items" question (currently have and likely to buy in the next 12 months)

For More Product, Retail, and Lifestyle Categories

• Automotive
• Women’s Clothing
• Home Entertainment
• Shopping Malls