April 2010 - NADbank Research Newsletter

Inside this issue:

 

NADbank Releases Full 2009 Study

 

NADbank released product, retail shopping, and lifestyle data from the 2009 Study. The 2009 NADbank Readership Study was released on March 17, 2010 and provides members with access to readership results for 81 Canadian daily newspapers and 2 Detroit dailies in 53 urban markets across Canada. Also available is readership data for 60 community newspapers in 33 markets. The additional data released today supplements the readership data available in the 2009 NADbank Study. Read More

         

Overview of Readership Results

 

Key Changes/Additions to 2009 Mail-back Questionnaire

The product/retail/lifestyle questionnaires have been updated to reflect changes in the local market environment and consumer purchasing behaviour. Click here for list of major changes/updates

Household and Individual Questions

This issue of the Research Newsletter discusses the key changes/additions to the 2009 mail-back questionnaire. In the section below, ‘Household and Individual Questions’, a detailed explanation and examples are provided that demonstrates the different instances where household weight is used instead of population weight and vice versa. .   Read more >

 

Upcoming Events

  • NADbank will be hosting a breakfast on June 10, 2010 at the Toronto Board of Trade.