NADbank General Newsletter Winter 2011

The New Year seems a long while ago as we hit the year running. As I write this, the 2011 Study is in field. We are surveying over 26,000 adults in 54 markets and are happy to have the St. Catharines newspapers as members once again.

The 2010 data will be released on March 30th. All readership-product markets funded half samples in 2010 so all results will be two-year blended data (2009/2010). In order to provide members with more up-to-date results in the major markets NADbank will also publish single year, 2010, results for Toronto, Montréal, Vancouver, Ottawa, Calgary, and Edmonton. As well, Halifax results will be available in order to provide the full Metro network. The samples will be small in the single-year database; only top-line readership data will be available.

The RoadMap Committee is moving forward with the new research plan endorsed by the Board last Fall. The details are still being finalised, but it is a multi-step programme to incorporate print and online readership in a holistic model. We need a research tool that provides an understanding of the entire distribution plan employed by our newspaper members. The launch of the iPad tablet last spring has accelerated this need. Newspapers are reaching out to readers on a variety of platforms and NADbank is developing a tool to provide more information about how Canadians access their “newspapers”.

If you are on twitter, we encourage you to “follow” NADbank as we have expanded our presence in this realm. We will not only send out interesting information about newspaper readership, but will be sending out teasers using the mail survey data. Links will be provided to charts on the website highlighting our data and how it can be used by marketers.

We are sorry to announce that Sunni Boot from ZenithOptimedia Canada Inc. has retired from the Board of Directors. She was a founding member (1997) and her insights and contribution over the years have been a real asset to the organization. As well, Chris Brockbank, from Québecor Media Inc. has resigned from the Board and we welcome Mike Power, the Publisher for The Toronto Sun and 24 hours.
 

2010 NADbank Study

The 2010 NADbank Study Database contains 84 Daily Newspapers in 53 Markets. Fieldwork ended December 22nd with approximately 16,000 interviews completed.

For major Changes in the NADbank 2010 Study, click here.

2011 Study Update

Telephone interviewing for the NADbank 2011 Study began Tuesday January 25, in 21 readership/product markets and 11 readership-only markets (the list of participating markets is available on the NADbank website). Approximately 26,000 Canadians will be surveyed regarding their newspaper readership habits. In addition, local retail shopping, product category, and lifestyle data will be measured for the 21 readership/product markets. For major changes to the NADbank 2011 Study click here. 

The 2011 Field Work Schedule can be found here. 

2010 Membership Renewal

It is that time again for member Advertisers, Advertising Agencies/Media Buying Companies and Associate Members/Partners to renew their 2010 Study membership. The 2010 readership data will be released on March 30th and the product, lifestyle and retail shopping data at the end of May. A membership renewal package has been sent out. The form is available here. Please fill in the appropriate documents and have them to NADbank as soon as possible. If you have any questions please contact MeLing Johnston.

2010 Study Resource Materials

Members that wish to receive printed copies of the 2010 Executive Readership Summary book; Study Guide, Charts or Readership Market tables with the 2010 release, please fill in the order form and email it to Amy Leung. Click here for form.

NADbank Insights Using Twitter

NADbank has launched a new section on the website called NADbank Insights. This new section showcases data on readership, product, lifestyle, and retail shopping information. Twitter is used to announce themes and offers links to where more information and charts can be found. The first theme was New Year’s resolutions. Find out which New Year’s resolutions were the most popular here. Addtional information and charts on Valentine’s Day and investments can be found by clicking here.

To follow us on Twitter, click here.