Telephone interviewing for the 2009 NADbank fieldwork started on January 20th in 36 markets; 22 readership-product and 14 readership only markets. The total target completed interviews for 2009 is 26,050.

After the first week of the spring wave, completed interviews are at comparable levels to the same period last year. Markets are being monitored on an individual basis in order to maintain or improve response rate. Detailed results will be provided in upcoming newsletters.

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