The New Year is here bringing many challenges and opportunities as the economy evolves. While the 2009 Study is underway NADbank continues its quest to provide members with improved and more cost efficient research.

The Roadmap committee is conducting a parallel study in Toronto using two alternate questionnaires. Reviewing the survey will allow the committee to consider whether a revised questionnaire, with expanded online readership questions, will better serve the needs of members and make it easier for respondents to participate.

The 2008 readership data will be released on March 25th and NADbank will provide most of the traditional resources in digital format. Printed materials will be available upon request, but all materials will be available on the website and be in downloadable format.

We hope that you find the new format for the Newsletter an improvement. the links below will take you to the full article.

NADbank 2008 Fieldwork

Telephone interviewing for the 2008 NADbank fieldwork ended on December 20th with approximately 29,000 interviews completed. Twenty-three of the 33 markets measured, met or exceeded their 2008 completion target.  Read More

Winter Fieldwork Update- NADbank 2009 Now in Field

Telephone interviewing for the 2009 NADbank fieldwork started on January 20th in 36 markets; 22 readership-product and 14 readership only markets. The total target completed interviews for 2009 is 26,050.  Read More

Flow Test: the telephone survey revisited

In parallel with the spring fieldwork in Toronto, the Roadmap Committee is conducting a test of the telephone survey to determine if a change in how the questions are asked and/or what questions are asked is needed. Read More

NADbank Expands Training for Members

This year NADbank will be hosting Webinar training sessions for all its members. We will begin implementing these Webinars in February 2009, if you are interested in scheduling a Webinar, please contact MeLing Johnston at 416-923-7724 or mjohnston@nadbank.com. This will allow more members across Canada to have access to NADbank training in a convenient and cost effective manner.

More Resource Materials Go Online

With the release of the 2008 NADbank readership study, NADbank has moved all the 2008 Study resource materials online. The 2008 Study Guide and 2008 Executive Readership Summary publications will be available for viewing and downloading on our website on the day of the 2008 readership study release in March.

If you would like a hard copy of either of these publications sent to you, please contact Leith Higdon at lhigdon@nadbank.com.

Retirees are a Lucrative Market Reached Through Dailies

Think retirees have less money to spend? Think again. Retirees have on average $239,041 in savings, more than double the savings of non-retirees ($114,733). Retirees spend approximately the same amount of money annually on health care items as non-retirees AND they are 19% more likely to read a newspaper on weekdays and 29% more likely to read a newspaper on the weekend than an average adult. Read More

Upcoming Events

• CMDC Conference 20/20 Vision (Toronto) – March 31
• Ink and Beyond (Montréal) - May 20-22