NADbank June 2010 Breakfast Event in Toronto

On June 10th, NADbank and the Toronto Dailies hosted their annual breakfast. Over 140 senior newspapers, advertising agencies and advertiser executives attended. Anne Crassweller opened with a brief overview of daily newspaper’s strong readership amongst Canadians adults, then presented a comparison between how Canadian consumers receive their content before, and after the Internet became available. 

 Our guest speaker was Patricia Graham; Editor-in-Chief of The Vancouver Sun. Ms. Graham gave a compelling and engaging speech which focused on the 2010 Winter Olympic Games.

She provided the audience with an appreciation of the process they went through to bring this event to their readers. Below is a quote from her speech:

“The Vancouver Sun, The Province and Canwest News Service assigned 54 journalists to cover the Olympics and Paralympics. 98% of the Sun’s newsroom worked almost entirely on Olympics during the 17 days of the Games. The newsroom worked closely with advertising to produce 19 special Olympic supplements of high interest to both readers and advertisers.”
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Inside the Summer 2010 General Newsletter:

* 2009 NADbank Product Release
* 2010 NADbank Fieldwork Update
* Fall 2010 Interim Report will be released
* NADbank Breakfast Event in Toronto
* MRIA 2010 Toronto Conference Highlights

Return to Summer 2010 General Newsletter