President's Message

As we move in the glorious days of summer our focus at NADbank shifts towards fall data release and next year’s study..

I am happy to report that in 2011 the major markets will once again be funding single year samples. The newspapers in these markets want to access and provide members with the most up-to-date data on their papers as possible.

NADbank has not conducted a member survey since December if 2005; so it is time to hear from you again. This is an important juncture for the organization; newspapers are changing and new ideas to provide media research are being discussed. Member needs are changing and we want to hear from you about what you want from NADbank.

The 2010 Annual General Meeting was held on May 12th and your new Board of Directors was appointed. Kevin Bent (Pacific Newspaper Group – Canwest Publishing Inc.) remains as Chair, Andrew Saunders (the Globe and Mail) and Veronica Engelberts (Vector Media) as Treasurer. >Read Anne's complete message
 

Have a great summer

2009 NADbank Product Study Release

On May 12th the 2009 NADbank Product Study was released. With this release, product, retail shopping and lifestyle data is available for 22 markets. More than 32,318 Canadian adults 18 years and older were surveyed. Extensive information was collected on 31 different product categories ranging from alcoholic beverage consumption to pleasure and business travel. In addition, the report covers 21 different shopping categories, ranging from automotive services and supplies to shopping malls. With this 2009 Study release, additional Canadian adult lifestyle behaviour data is available.

For more details on the 2009 NADbank Product Release  Read More >

2010 NADbank Study Fieldwork Update

The spring wave of telephone interviewing ended on June 12. After 19 weeks of interviewing, 22 of the 28 markets exceeded projected spring target completes: the remaining markets were within 5% of the spring target completions. This year, for the first time, interviewing took place during the week of Family day. This adjustment was primarily a result of the Winter Olympics.

Read More >

Fall 2010 Interim Report will be released

Due to the 2010 half sample data, the fall Interim Report release will be affected. It will not be possible to release a “full sample” in the major markets this Fall. read more

MIRA Toronto Conference Highlights

The conference theme “A Futurespective” focused on the future of market research, particularly how new research protocols are challenging the traditional role of market researchers. The format of the conference was a combination of plenary, concurrent, and panel sessions which offered attendees flexibility in presentation format. read more Read More >

NADbank Breakfast Event in Toronto

On June 10th, NADbank and the Toronto Dailies hosted their annual breakfast. Over 140 senior newspapers, advertising agencies and advertiser executives attended. Anne Crassweller opened with a brief overview of daily newspaper’s strong readership amongst Canadians adults, then presented a comparison between how Canadian consumers receive their content before, and after the Internet became available. read more Read More >

NADbank Returns to Full Sample in 2011

In order to deal with the economic challenges last year the newspapers made the decision to fund half samples in all markets. In the past, the large markets have funded single year data in order to provide members with up-to-date data on daily newspaper readership. Half samples were funded in all markets and as a result 2010 data will be blended with 2009 results. read more >