Below are a few examples of the new questions you will find in the 2008 NADbank Product/Retail/Lifestyle database.

Road Side Assistance Program

Between 47% and 62% of adults 18+ who live in households that own a vehicle have a roadside assistance program. These adults are avid daily newspaper readers; on average 3 out of 4 read a daily newspaper over the past week. This is an opportunity for advertisers to reach current and new customers through daily newspaper advertising.

Online Shoppers

Online shopping is growing among Canadians adults 18+. Over 72% of adults who access the online stores listed, read a daily newspaper in the past week. Clearly this is an opportunity for advertisers to promote their online sales!

Classified Advertising in Dailies

Advertising in the daily newspaper’s printed classifieds reaches more adults than if you were to advertise in non-newspaper online classifieds. In all the target groups in this chart, daily newspaper printed classifieds reach more adults. The highest reach is for 25-49, the age of acquisition, when adults are buying houses and having children and purchase out of necessity. This is followed by adults with children.

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