At this year’s MRIA Conference, held in Montréal between May 24 and 26, researchers gathered “en accord” to discuss some of the burning issues facing the market research industry. The conference agenda was tailored to provide solutions in a tough economic environment and a return to the foundations of market research.

Highlights of the conference were:

• Jesse Brown, CBC technology journalist and web entrepreneur “Social Media: The Rules of Engagement”. His presentation, funny and jargon-free, explained how to harness the power of social media without making all-too common mistakes.
• Mr. Jacques Nantel, Secretary General, and Professor, Department of Marketing HEC Montréal, “After crisis marketing!” described the market conditions that have pushed the world economy to the present state of crisis. He provided alternative solutions for marketers.
• Ralph A. Oliva, Executive Director, Institute for the Study of Business Markets, Professor of Marketing, Smeal College of Business “Marketing Trends Study – 2010” provided an update on the key B2B marketing and research trends. He recommended that market researchers focus on their clients’ needs and provide prescriptions for understanding and managing client value.

For these papers and others on the conference please visit:
http://www.mria-arim.ca/Conference2009/NEWS/default.asp

About MRIA

The Marketing Research and Intelligence Association (MRIA) is a Canadian not-for-profit association representing all aspects of the market intelligence and survey research industry, including social research, competitive intelligence, data mining, insight, and knowledge management.