NADbank held its 2009 AGM on May 27th. Kevin Bent, President and Publisher of the Pacific Newspaper Group, will continue as Chair. Andrew Saunders, Vice President Advertising Sales; The Globe and Mail will be Vice-Chair replacing Sunni Boot, President & CEO; ZenithOptimedia Canada Inc. who completed her tenure. Veronica Engelberts, President; Vector Media will be Treasurer replacing David Campbell, President & CEO, GroupM Canada who has retired from the NADbank Board. Newly elected to the Board is Sara Hill, President of M2 Universal Communications Management.

Continuing Board members include:

• Sunni Boot President & CEO; ZenithOptimedia Canada Inc.
• Don Brander Publisher & General Manager, The Guardian; Group Publisher Transcontinental Media Nova Scotia & Prince Edward Island
• Bruce Claassen Chair, Aegis Media Canada
• Jean Durocher Vice President, Sales & Marketing; La Presse, Ltée
• Kin-Man Lee Publisher & CEO, The Toronto Sun and 24 hours
• Sandy MacLeod Vice President Consumer Marketing, Toronto Star
• Bill McDonald Group Publisher, Metro English Canada
• John Tarantino Vice President, Media Director, COSSETTE
• Alain Tardy Vice President Media; Marketel
• Peter Vaz Vice President, Director Digital Communications, M2 Universal Digital

We would like to thank those retiring from the Board, Tom Batho, David Campbell, Jennifer Holgate, and Shannon McPeak, for their contribution over the years.

NADbank’s many committees depend on the dedicated volunteers who sit on these committees and particularly those who take on leadership roles. This year, Jim Fahey, Manager, Marketing Research, Toronto Star will Chair the Roadmap Committee and Greg Ramsay, Research Manager, Starcom MediaVest Group Inc. the Product Sub-Committee.The annual Breakfast Event sponsored by the Toronto Newspapers was held after the AGM and was a great success. Steve Simmons from The Toronto Sun was the guest speaker and spoke passionately about the role of journalists and newspapers in people’s lives. A copy of his presentation is available on our website.

The full 2008 study is now available (readership and product data). The spring fieldwork for the 2009 study is nearing completion and the Technical Committee has begun planning for 2010. The current economic climate presents challenges for all businesses and our members have been working hard to ensure that the NADbank study will continue to provide its stakeholders with cost efficient, quality data.

Have a great summer

2009 Study Update

With only one week remaining in the spring wave of telephone interviewing for the NADbank 2009 study, eight of the 37 markets have exceeded or are within target completions. Completed interviews in the readership-product markets are comparable to last year’s fieldwork. Interviewing in the readership-only markets has been more difficult this year compared to previous years. Eleven of the 15 readership-only markets being measured are below target completions. Read More >

NADbank Releases the 2008 Product/Retail/Lifestyle Data

On May 14, 2009, NADbank released the 2008 Product/Retail and Lifestyle data. With this release, product, retail shopping and lifestyle data is now available for Moncton, Saint John and Fredericton as well as for the 19 markets that participated in past years. A mail-back questionnaire was used to gather comprehensive data from adults 18+ in 22 urban markets across Canada. More than 28,700 adults 18 years and older responded. Extensive information was collected on 29 different product categories and 21 different shopping categories. Three new questions were added to the study.

Click here to see some examples of the data collected from the new questions.

2009 NADbank and Toronto Dailies Breakfast

On May 27th, NADbank and the Toronto Dailies hosted their annual breakfast. Over 150 senior newspaper, advertising agency and advertiser executives attended. Our guest speaker was Steve Simmons, Sports Writer from The Toronto Sun. Mr. Simmons gave a compelling and engaging speech focused on “The Changing Role of the Journalist in Today’s Competitive Marketplace”. Below is a quotation that summarizes his speech:

“When you combine Internet and newspaper, more people, not fewer people, are reading than ever before. We have to corral those readers. We have to re-invent ourselves, and we have to do it with the tools that make the best journalists - with hard work and industry and effort and passion. This is a business about love - you have to love it to succeed.”

Read More >

MIRA Montréal Conference Highlights

At this year’s MRIA Conference, held in Montréal between May 24 and 26, researchers gathered “en accord” to discuss some of the burning issues facing the market research industry. The conference agenda was tailored to provide solutions in a tough economic environment and a return to the foundations of market research. Read More >

World Association of Newspapers (WAN) Media Task Force

NADbank participates on the Media Measurement Integration Task Force (MMITF). This international group meets twice a year and shares information about online and cross-media measurement of newspapers. Read More >