Readership of Daily Newspapers Online is not just for those under 35 year of age. The majority of adults reading newspapers online are over 35 – in all regions across Canada! That’s 124,800 adults over 35 in the Atlantic Region, 394,900 in Québec, 1,097,700 in Ontario, 307,900 in the Prairies, and 275,900 in British Columbia. By not advertising in dailies you miss these web-savvy consumers!

Daily Newspaper Online Readers over 35
Indexed to Avg. Adults over 35  

Daily Newspaper Online readers over 35 index higher than average adults over 35 on important demographic profiles. They are 50% more likely to be university graduates and higher, 53% more likely to be managers or professionals, and 69% more likely to have a personal income over $75K.

While it is true that there are millions of over 35 online readers across all markets in Canada, these readers can also be reached through printed daily newspapers – 82% also read a printed daily in the past week. This provides an excellent opportunity to add frequency to a campaign using both formats or to have innovative advertising that is woven between the two platforms leading readers from one to the other and back again.  

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Click on the link below to view and print the charts above.