The 2008 readership data was released in late March and was a good news story for daily newspapers. Readership of the printed newspapers remains strong and growth continues for online editions.

Changes in readership behaviour are affecting how newspapers distribute news and how NADbank captures readership. The complexity of the media environment, in tandem with advances and availability of new technology result in an increasingly difficult problem for researchers. Technology works against them; consumers are using a wide variety of technology to access media and many use it to avoid researchers. Tha  same technology is difficult to measure, particularly when privacy issues are taken into account.

The NADbank Roadmap committee continues its ongoing work to look for ways to reach consumers and gain insight into their media activities. The telephone methodology continues to provide members with the best available sample but this will change, perhaps in the near future. New ways to reach consumers are being considered to ensuring that once a person is reached and asked for his/her participation, that the survey is clear and sensible.

Results from the telephone questionnaire test, the Flow Test, will be available in the late spring and the findings incorporated into the 2010 Study.

The committee members who volunteer their time are working hard on behalf of all members to ensure the quality of the data NADbank collects and releases. If you are interested in joining a committee please do not hesitate to call or email me. Information about all NADbank activities and resources can be found on the website; www.nadbank.com.

NADbank Webinars

NADbank is hosting Webinars to keep you up to date on the 2008 Study, learn how to read an E-tab, Cross tab or Reach/Frequency, or brush up on NADbank’s Product Usage, Retail Shopping and Lifestyle Habits information!

To view the schedule and sign up, click here.

NADbank 2009 Fieldwork Update

The 2009 NADbank Fieldwork commenced on January 20th with telephone interviewing in 36 markets.  As of Week 9 of the 2009 fieldwork, target completions for five of the 22 readership-product markets measured last year were above their projected targets. Read More>

Online Not Just for Generation Y

Who says only young people read daily newspapers online? Sixty-one percent of daily newspaper online readers are 35 and over. Find out just how many people that really is, who they are and their reading habits.  Read More>

NADbank and Toronto Daily Newspapers Annual Breakfast

On May 27th, NADbank and the Toronto Dailies will host their annual breakfast. This year we are pleased to have, as keynote speaker, Steve Simmons, Sports Writer for the Toronto Sun. Mr. Simmons will speak to the topic “The Changing Role of the Journalist in Today’s Competitive Marketplace”, a subject particularly appropriate in today’s changing media landscape. Read More>

NADbank Annual General Meeting

On May 27th, NADbank will hold the NADbank Annual General Meeting.  Read More>

ClearChannel Joins NADbank

ClearChannel Outdoor has joined NADbank. ClearChannel will use its own data and NADbank’s shopping mall data in conjunction with a Telmar software tool to produce a reach frequency for mall posters.  Read More>