Supermarkets are the most popular stores from which Canadian adults purchase groceries. The percent of adults that shop for groceries at a supermarket has not changed over the past six years. Ninety-five percent of households in 2008 shopped at a supermarket.

The only grocery stores that showed a decline in the past six years are Convenience Stores. Local Farmer’s Markets have had the largest growth (37%).

Comparing the demographic profile of adults who live in households that shop at Supermarkets to those who shop at Local Farmer’s Markets, there are very few differences; females tends to skew slightly higher and spend more on groceries

Adults who live in households that shop at Local Farmer’s Markets are avid newspaper readers. Seventy-nine percent of them read a daily newspaper over the past week. That is 2,934,000 Canadian adults in a week!

Fifty-four percent of these adults use Flyers/Inserts frequently to make Grocery shopping decisions (compared to 51% of the population)

After the News, Local Farmer’s Markets shoppers like to read Arts & Entertainment (58%), Health Pages (54%), Editorial Pages (50%), and Food Pages (48%) in their daily newspapers.

2008 NADbank Study has a wealth of information on retail shopping, product usage and lifestyle. For more information browse our website or contact us.

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• New Product Questions in 2008 NADbank Study (NADbank General Newsletter - Summer 2009)