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NADbank 2008/09 Interim Data Highlights of Results

Readership of Canadian Daily Newspapers remain strong; new data for the top six Canadian markets confirms that 77% of adults read a daily newspaper over the past week.

Click here to view a presentation on the results.

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About NADbank

Welcome to Newspaper Audience Databank Inc. NADbank designs and conducts research in Canadian urban markets to provide cost effective and accurate in-depth marketing information for its members to assist in the buying and selling of daily newspaper advertising in Canada.

NADbank is a tri-partite organization comprised of newspapers, advertising agencies, media buying companies and advertiser members.

For more information on NADbank and the NADbank Study visit the Resource Centre.

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