Frequently Asked Questions

To join NADbank, please fill out the membership form here and contact MeLing Johnston at (416) 923-7724 or by email at mjohnston@nadbank.com

 The cost of membership will vary depending on your organization type.  Read more here or for more details, please contact MeLing Johnston at (416) 923-7724 or by email at mjohnston@nadbank.com.

 As a member of NADbank, you enjoy the following services:

• Access to accurate readership and comprehensive product, retail, shopping and lifestyle data
• Online resource materials, including a Readership Executive Summary book
• Training on what is in the study and how to use the study through webinars and face-to-face sessions at no extra cost
• Customized analysis, study reports and charts for a nominal fee
• Consultation with NADbank staff on study results and trends

The percentages will not add up to 100% because respondents may have indicated that they drank more than one type of beer. 

You have selected the Media Reliance questions and a market that these questions are not asked in.  The Media Reliance questions are only asked in the Readership-Only markets.  

To learn about how to read a reach frequency click here.

There are no set rules about what can be put in the rows and columns. Generally, for ease of reading and printing the information, putting the longer list of items in the rows will work better.  

Household weighting is used when doing a run using a question that asks a respondent about the behavior of his or her household.

Population weighting is used when doing a run using a question that asks a respondent about his or her personal behavior. 

Read more here.

No, your membership fee includes access to all readership and product, retail, shopping and lifestyle habits data.

As a NADbank member you gain access to all the questions in the telephone and mail-back questionnaire.  The telephone questionnaire provides you with daily newspaper readership and other media habits data.  The mail-back questionnaire provides expansive data on product, retail, shopping and lifestyle habits.  For a full list of questions and categories, click here.

Access can be gained through NADbank’s software partners, Nielsen IMS or Telmar HMS Ltd. If you do not use either of these software companies, please contact MeLing Johnston at (416) 923-7724 or by email at mjohnston@nadbank.com.

A filter question is a way to segment results. More than one filter question can be used. Read more here.

 The difference for both releases is the fieldwork period.  

• The 2010 Study

• The 2010 Supplementary Report

• Consists of data collected in 2010

• Data is only available for the top six markets (Toronto, Montréal, Vancouver, Ottawa-Gatineau, Calgary and Edmonton) and Halifax

• The 2010/2011 Readership Study

The current study contains three new questions asked in the telephone questionnaire.  The new questions ask about: 

Newspaper websites and portals:

• Visited or accessed newspaper/hub website yesterday, in past month

Number of times, either at home or elsewhere, visited or accessed newspaper website in past seven days:

• Number of times in total visited or accessed newspaper website yesterday

• Amount of time spent visiting or accessing newspaper website yesterday

Method of accessing newspaper website. On the occasions when visiting a newspaper website:

• Always use a computer

• Always use a smartphone

• Use both methods from time to time

Read more here.  

The 2010 NADbank Study database has a sample size of 45,939, adults 18+.

The fieldwork was done in two waves. The first wave is the spring wave, which began in mid-January and ended in mid-June. The second wave is the fall wave, which began in mid-September and ended in late December.

The 2010 NADbank Study provides newspaper readership data for 84 daily newspapers in 53 urban markets across Canada.

This tool can only be used with the top six markets (Toronto, Montréal, Vancouver, Ottawa-Gatineau, Calgary and Edmonton) and Halifax in the 2010 Supplementary Report and the 2010/2011 Readership Study.  With the release of the 2011 Readership Study this tool will be available for 53 markets across Canada.

 It is available to NADbank members through Nielsen IMS software and will be available shortly through Telmar HMS Ltd.

 It is a single-source, cross-platform planning tool.  This tool allows advertisers and newspapers to calculate reach in one channel (print) alongside another very different channel (a website) to better understand the full impact of a newspaper campaign. Read more here.