77% of Canadian adults read a daily newspaper every week, either in
print or online.

How Canadians read has changed over the past ten years and changes in readership and newspapers’ offerings will continue at an ever increasing pace. Amazon Kindle is now available in Canada and it will be a platform for a number of Canadian newspapers. More newspapers will be available on e-readers and very soon this format will simply be another access point for consumers to get their news and entertainment.

So what changes have we seen over the years? And what insights does history provide for a better understanding of the future?

Over the past ten years newspapers have changed because readers and technology have changed. While the printed newspaper continues to be the primary medium, there has been migration between online and printed editions and to different formats of the printed newspaper. The key drivers in this evolution are technology and lifestyle. Weekly readership of printed editions has declined as technology has provided Canadians with access to content throughout the day presented by their favourite newspapers on the Internet using computers and hand-held devices. Anyone can be up-to-date with the latest news or sports scores with the touch of a button;
not only local news, but news from around the world.

Click on the attachment to find out!